A Study of Operation Performance Evaluation for Public University Stadia in Taiwan

Author: Chih-fu Cheng(Department of Physical Education,NTNU),Hsiu-hua Tsai(Athletic Department,NTU)

Vol.&No.：Vol. 50, No. 2
Date：October 2005
Pages：227-244
DOI：10.3966/2073753X2005105002012

Abstract：

This study used a Balance Scorecard（BSC）, document analysis and interviews to categorize a series of systematic evaluation indicators, and then applied these to an analysis of the operation performance of the stadia of three public universities in Taiwan. The subjects were the stadia managers in these three universities, and the instrument used was “The Analytic Hierarchy Process Questionnaire for Establishing Operation Performance Evaluation Indicators for Public University Stadia.” The results are listed below:
1.The four general parameters categorized in this study were “finance”, “customer”, “internal process” and “innovation and learning” which could then be broken down into ten key driving factors, including “revenue-generating”; this could in turn be broken down into 37 operating indicators.
2.The analysis of the loading of each hierarchy showed that the four indicators were distributed evenly; BSC analysis yielded a similar result. The most important factors for each parameter were revenue generation, environment satisfaction, customer satisfaction and self-growth.
3.All three public universities showed similar evaluation results, inasmuch as they were moving toward a more business-oriented management while maintaining their educational value.

Keywords：stadia/stadium, operation performance, evaluation indicators, Balance Scorecard (BSC), Analytic Hierarchy Process (AHP)

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