期刊目錄列表 - 61卷(2016) - 【教育科學研究期刊】61(4)十二月刊
Directory
學校創新經營對家長選校意願影響之研究─以服務品質與學校形象為中介變項
作者:劉祥熹(國立臺北大學國際企業研究所)、陳玉娟(國立臺灣師範大學教育政策與行政研究所)、鄭筱慧(桃園市立武漢國民中學)
卷期：61卷第4期
日期：2016年12月
頁碼：59-88
摘要：
本研究目的在剖析以服務品質與學校形象為中介變項下，學校創新經營對家長選校意願的影響狀況，進而提出公立國民中學經營策略上之見解與作法，以提供公立國民中學於創新經營、服務品質與學校形象方面之策略建議。為達成研究目的，本研究利用問卷調查蒐集實證資料，並進行結構方程模式分析。研究結果發現，學校創新經營對服務品質與學校形象皆呈現正面的影響效果、服務品質與學校形象對選校意願呈現正面的影響效果、服務品質對學校形象呈現正面的影響效果，服務品質與學校形象於本研究模式中扮演重要的中介性角色；最後，研究者依本研究結果提出相關建議。
關鍵詞：服務品質、創新經營、學校形象、選校意願
《詳全文》
參考文獻：
- 2013全國學校經營創新國際認證獎（2014）。辦理方式─審查指標。取自http://163.21.236. 197/~principal/InnoSchool2013/index.html【2013 InnoSchool-KDP. (2014). The process－Review of indicators. Retrieved from http://163.21.236.197/ ~principal/InnoSchool2013/index.html】
- InnoSchool全國學校經營創新獎（2010）。計畫緣起。取自http://163.21.236.197/~principal/ InnoSchool2010/【InnoSchool National School Management Innovation Award. (2010). The project origin. Retrieved from http://163. 21.236.197/~principal/InnoSchool2010/】
- 丁學勤、葉怡志（2011）。以動態的觀點探討大學品牌形象對學生知覺品質之影響。教育與多元文化研究，5，175-204。【Ting, S.-C., & Yeh, I.-C. (2011). Exploring the influence of a college brand image on students’ perceived quality with a dynamic perspective. Journal of Educational and Multicultural Research, 5, 175-204.】
- 王秀槐、黃金俊（2010）。擇其所愛、愛其所擇：從自我決定理論看大學多元入學制度中學生的科系選擇與學習成果。教育科學研究期刊，55（2），1-27。doi:10.3966/2073753X20100 65502001【Wang, H.-H., & Huang, C.-C. (2010). The application of self-determination theory on students’ career choice and learning outcomes under the multiple college admission system. Journal of Research in Education Sciences, 55(2), 1-27. doi:10.3966/2073753X2010065502001】
- 白如玲（2014）。新興國道客運旅途服務品質研究。島嶼觀光研究，7（3），60-77。【Pai, R.-L. (2014). A study of transportation service quality of a new intercity bus company. Journal of Island Tourism Research, 7(3), 60-77.】
» 展開更多
- 2013全國學校經營創新國際認證獎（2014）。辦理方式─審查指標。取自http://163.21.236. 197/~principal/InnoSchool2013/index.html【2013 InnoSchool-KDP. (2014). The process－Review of indicators. Retrieved from http://163.21.236.197/ ~principal/InnoSchool2013/index.html】
- InnoSchool全國學校經營創新獎（2010）。計畫緣起。取自http://163.21.236.197/~principal/ InnoSchool2010/【InnoSchool National School Management Innovation Award. (2010). The project origin. Retrieved from http://163. 21.236.197/~principal/InnoSchool2010/】
- 丁學勤、葉怡志（2011）。以動態的觀點探討大學品牌形象對學生知覺品質之影響。教育與多元文化研究，5，175-204。【Ting, S.-C., & Yeh, I.-C. (2011). Exploring the influence of a college brand image on students’ perceived quality with a dynamic perspective. Journal of Educational and Multicultural Research, 5, 175-204.】
- 王秀槐、黃金俊（2010）。擇其所愛、愛其所擇：從自我決定理論看大學多元入學制度中學生的科系選擇與學習成果。教育科學研究期刊，55（2），1-27。doi:10.3966/2073753X20100 65502001【Wang, H.-H., & Huang, C.-C. (2010). The application of self-determination theory on students’ career choice and learning outcomes under the multiple college admission system. Journal of Research in Education Sciences, 55(2), 1-27. doi:10.3966/2073753X2010065502001】
- 白如玲（2014）。新興國道客運旅途服務品質研究。島嶼觀光研究，7（3），60-77。【Pai, R.-L. (2014). A study of transportation service quality of a new intercity bus company. Journal of Island Tourism Research, 7(3), 60-77.】
- 何宣甫、邱彥禎（2010）。尋找差異化的行銷契機─嘉義地區教育類碩士在職專班的形象定位。國民教育研究學報，24，1-26。【Ho, H.-F., & Ciou, Y.-J. (2010). Seeking a differentiated marketing niche: Continuing education M.A. programs for teachers in Chiayi area. Journal of Research on Elementary and Secondary Education, 24, 1-26.】
- 何雍慶、莊世杰、黃柏棟（2012）。服務創新的程度會影響購買意願嗎？全球商業經營管理學報，4，37-52。【Ho, Y.-C., Chuang, S.-C., & Huang, P.-T. (2012). The degree of service innovation will affect willingness to purchase it? Journal of Global Business Operation and Management, 4, 37-52.】
- 余民寧、趙珮晴、陳嘉成（2010）。以社會認知生涯理論探討影響選擇數學職業意圖的因素。教育科學研究期刊，55（3），177-201。doi:10.3966/2073753X201009553007【Yu M.-N., Chao, P.-C., & Chen, C.-C. (2010). Investigating the factors on mathematics career-choice intentions with the social cognitive career theory. Journal of Research in Education Sciences, 55(3), 177-201. doi:10. 3966/2073753X201009553007】
- 吳清山（2004）。學校創新經營理念與策略。教師天地，128，30-44。【Wu, C.-S. (2004). The ideas and strategies of school innovation management. Teacher Area, 128, 30-44.】
- 吳清山（2005）。學校行政研究。臺北市：高等教育。【Wu, C.-S. (2005). School administration. Taipei, Taiwan: Higher Education.】
- 吳清山、林天祐（2003）。創新經營。教育資料與研究，53，134-135。【Wu, C.-S., & Lin, T.-Y. (2003). Innovation management. Educational Resources and Research, 53, 134-135.】
- 沈如鳳、顏瑞美（2012）。科技大學圖書館服務品質缺口五之探討－以A科技大學為例。國立臺中技術學院學報，16，113-130。【Shen, J.-F., & Yien, J.-M. (2012). A study on the gap 5 of service quality for the library of the university of technology－Take the A university as example. Journal of National Taichung Institute of Technology, 16, 113-130.】
- 周祖誠（2012）。從品牌經營看政府創新服務策略。研考雙月刊，36（5），105-112。【Chou, T.-C. (2012). From brand management to explore innovative service strategies of government. RDEC, 36(5), 105-112.】
- 林大森（2010）。學生選擇多元入學管道因素之探討：以四技為例。教育科學研究期刊，55（3），89-122。doi:10.3966/2073753X2010095503004【Lin. D.-S. (2010). Factors influencing students’ choices in the multiple college entrance program: The case of four-year institutes of technology. Journal of Research in Education Sciences, 55(3), 89-122. doi:10.3966/ 2073753X2010095503004】
- 林和春（2014）。全方位推動學校創新經營。台灣教育，687，2-8。【Lin, H.-C. (2014). Comprehensive promotion of innovative school management. Taiwan Education Review, 687, 2-8.】
- 林南宏、王文正、邱聖媛、鍾怡君（2007）。產品知識及品牌形象對購買意願的影響－產品類別的干擾效果。行銷評論，4（4），481-504。【Lin, N.-H., Wang, W.-C., Chiu, S.-Y., & Chung, I.-C. (2007). The impact of product knowledge and brand image on purchase intention－The moderating effect of product category. Marketing Review, 4(4), 481-504.】
- 林隆儀、李明真（2011）。學校行銷策略與學校形象對家長選校決策的影響－知覺風險的干擾效果。聯大學報，8（2），145-178。【Lin, L.-Y., & Lee, M.-C. (2011). The influence of school marketing strategy and school image on parents-choice decisions: The moderating effects of perceived risk. Journal of National United University, 8(2), 145-178.】
- 林新發、王秀玲、黃秋鑾、仲秀蓮、顏如芳、鄧珮秀、林佳芬（2012）。國民小學校長知識領導、學習社群對學校創新經營效能影響之研究：以臺灣北部地區四縣市為例。教育行政研究，2（1），69-103。【Lin, H.-F., Wang, H.-L., Hwang, C.-R., Chung, H.-L., Yen, J.-F., Teng, P.-H., & Lin, C.-F. (2012). A study on the impact of elementary school principals’ knowledge leadership and learning community toward effectiveness of school innovation management: Taking the four counties of northern Taiwan for example. Journal of Educational Administration Research, 2(1), 69-103.】
- 邱彩鳳（2004）。關係品質、滿意度與忠誠度關係之研究─以嘉義市證券商為例（未出版碩士論文）。南華大學，嘉義縣。【Chiu, T.-F. (2004). The study on relationship quality, satisfaction and loyalty－Stockbrokers in Chia-Yi city (Unpublished master’s thesis). Nanhua University, Chiayi County, Taiwan.】
- 洪榮昭、傅惠筠（2012）。大專校院學生節能減碳行為意圖之研究。教育心理學報，44（2），373- 387。doi:10.6251/BEP.20120326【Hong, J.-C., & Fu, H.-Y. (2012). A study on the pro-environmental behavioral intention of post-secondary school students. Bulletin of Educational Psychology, 44(2), 373-387. doi:10.6251/BEP.20120326】
- 洪榮臨（2014）。以服務創新的觀點來探討品牌形象與顧客忠誠度的關聯性之研究－以休閒運動用品產業為例。運動健康休閒學報，5，163-176。【Hong, J.-L. (2014).The research on the point of view of service innovation to explore the relationship between the brand image and customer loyalty－Take leisure sports goods industry as example. Journal of Sports Health and Leisure, 5, 163-176.】
- 紀家雄、陳木金（2013）。知識資產管理對中小學校長學校創新經營之啟示。學校行政，84，148-165。【Chi, C.-H., & Chen, M.-J. (2013). The implication of knowledge assets management for school innovation management of principals. School Administration, 84, 148-165.】
- 徐乃義（2010）。一校一特色，桃園縣34校通過特色認證。取自http://www.epochtimes.com/ b5/10/3/4/n2834895.htm【Hsu, N.-I. (2010). One school one characteristic, 34 schools pass through the characteristic assurance. Retrieved from http://www.epochtimes.com/b5/10/3/4/n2834895.htm】
- 秦夢群、濮世緯（2006）。學校創新經營理念與實施之研究。教育研究與發展，2（3），58-74。【Chin, M.-C., & Pu, S.-W. (2006). The concepts and implementations of school innovation management. Journal of Educational Research and Development, 2(3), 58-74.】
- 康龍魁、蘇誌誠、過修齊（2009）。學生家長對學校形象期望與滿意度之研究─以臺中縣一所國民小學為例。教育理論與實踐學刊，19，201-228。【Kang, L.-K., Su, C.-C., & Guo, H.-C. (2009). A study on parents’ expectation and satisfaction of the image of a school－A case study of an elementary school in Taichung county. Journal of Educational Theory & Practice, 19, 201-228.】
- 張仁家（2005）。學校組織創新氣候與經營成效之關係―以高職研究為例。臺北市：學富。【Chang, J.-C. (2005). The relationship of organizational innovative climate and performance of innovative management: Take vocational high school as an example. Taipei, Taiwan: Pro-Ed.】
- 張美香、王麗幸、賀力行、陳坤志（2006）。大專院校學生教育服務品質、顧客滿意度與忠誠度關連分析。中華管理學報，7（1），125-142。【Chang, M.-S., Wang, L.-H., Ho, L.-H., & Chen, K.-C. (2006). The relationships among educational service quality, customer satisfaction and loyalty of undergraduate students. Chung Hua Journal of Management, 7(1), 125- 142.】
- 教育部（2015）。各縣市國中概況統計。臺北市：作者。【Ministry of Education. (2015). The statistics of junior high school in every county. Taipei, Taiwan: Author.】
- 陳佩英、焦傳金（2009）。分散式領導與專業學習社群之建構：一所高中教學創新計畫的個案研究。教育科學研究期刊，54（1），55-86。doi:10.3966/2073753X2009035401003【Chen, P.-Y., & Chiao, C.-C. (2009). Distributed leadership and professional learning community: A case study of innovative teaching in a high school. Journal of Research in Education Sciences, 54(1), 55-86. doi:10.3966/ 2073753X2009035401003】
- 陳政翊、王世璋、秦夢群（2013）。國中校長轉型領導、教師幸福感與學校創新經營關係之研究。教育與心理研究，36（3），1-27。【Chen, C.-I., Wang, S.-C., & Chin, M.-C. (2013). Examining the relationships among principal’s transformational leadership, teacher’s well-being, and school innovative management of junior high schools. Journal of Education and Psychology, 36(3), 1-27.】
- 陳惠文（2011）。國中關係行銷策略對家長滿意度之影響─品牌形象的干擾效應。學校行政，73，103-124。【Chen, H.-W. (2011). The influence of junior high schools’ relationship marketing strategies on parental satisfaction: The moderating effect of brand image. School Administration, 73, 103-124.】
- 陳欽雨、張書豪、雷菀甯（2014）。產品創新、說服溝通及知覺利益對再購意願之影響─以購車為例。創新與管理，10（4），27-66。【Chen, C.-Y., Chang, S.-H., & Lei, W.-N. (2014). The effects of product innovation, persuasive communication and perceived benefits on repurchase intention: Taking car buying as an example. Journal of Innovation and Management, 10(4), 27-66.】
- 童鳳嬌、林志成（2013）。發展品德教育特色學校的挑戰與創新經營策略。中等教育，64（2），220-239。doi:10.6249/SE.2013.64.2.16【Tung, F.-C., & Lin, C.-C. (2013). The challenge and innovative management strategies of the development of moral education. Secondary Education, 64(2), 220-239. doi:10.6249/SE.2013.64.2.16】
- 黃宗顯（2004）。平衡計分卡的基本觀念在學校創新經營上的應用。教育研究月刊，124，52-58。【Huang, T.-H. (2004). The practice on basic ideas of balanced score card in school innovative management. Journal of Education Research, 124, 52-58.】
- 黃建翔、吳清山（2012）。臺灣近十年學校創新經營研究之分析與展望：以期刊與學位論文為主。教育研究與發展期刊，8（3），1-30。【Huang, C.-H., & Wu, C.-S. (2012). The analysis and prospects of research on “School Innovation Management” in Taiwan: From journals, theses, and dissertations (2002-2010). Journal of Educational Research and Development, 8(3), 1-30.】
- 楊文正（2008）。國民中學學校本位財務管理、教育機會均等與學校效能相關之研究（未出版碩士論文）。國立中山大學，高雄市。【Yang, W.-C. (2008). The correlative study on school-based finance management、the equality of educational opportunity and school efficiency (Unpublished master’s thesis). National Sun Yat-sen University, Kaohsiung, Taiwan.】
- 葉連祺、林文祥（2011）。國小學校品牌形象及其影響因素。教育與心理研究，34（2），113- 141。【Yeh, L.-C., & Lin, W.-H. (2011). The school brand image and its influence factors for elementary schools. Journal of Education and Psychology, 34(2), 113-141.】
- 劉仲成（2014）。正向領導與學務創新經營。學生事務與輔導，53（3），1-8。doi:10.6506/ SAGC.2014.5303.01【Liu, C.-C. (2014). Positive leadership and innovative management of student affairs. Student Affairs and Guidance Counseling, 53(3), 1-8. doi:10.6506/SAGC.2014.5303.01】
- 劉宗哲（2006）。大學形象與服務品質對學生滿意度之影響：以東吳大學商學院為例。東吳經濟商學學報，52，213-234。【Liu, C.-T. (2006). The effects of image and service quality in student’s satisfaction: A study from business school of Soochow university. Soochow Journal of Economics and Business, 52, 213-234.】
- 劉祥熹、陳玉娟（2010）。從關係品質觀點探討服務品質、學習成效對顧客忠誠度關聯性之分析─以台灣幼稚園產業為例。教育政策論壇，13（4），161-190。【Liu, H.-H., & Chen, Y.-C. (2010). A study on the interrelationships among service quality, learning effect and customer loyalty via relationship quality in Taiwan kindergarten industry. Educational Policy Forum, 13(4), 161-190.】
- 鄭佳宜（2005）。學校永續發展的要素─學校形象。台灣教育，634，49-54。【Cheng, C.-I. (2005). The factors of school sustainable development－School image. Taiwan Education, 634, 49-54.】
- 濮世緯、黃貞裕（2012）。國民中學初任校長學校創新經營之困境與因應。學校行政，82，20- 46。【Pu, S.-W., & Huang, C.-Y. (2012). Predicaments and coping strategies of junior high school’s beginning principals toward innovative management. School Administration, 82, 20-46.】
- 謝傳崇、劉佳賢（2011）。國民中小學智慧資本與學校創新經營效能關係之研究。教育行政與評鑑學刊，11，63-88。【Hsieh, C.-C., & Liou, J.-S. (2011). A study of the relationships between school intellectual capital and effectiveness of school innovation management. Journal of Educational Administration and Evaluation, 11, 63-88.】
- 鍾娟兒（1988）。論學校形象。師友月刊，256，36-37。【Chung, C.-E. (1988). School image. The Educator Monthly, 256, 36-37.】
- 顏童文（2007）。優質學校創新經營的理念與策略。學校行政，47，92-112。【Yen, T.-W. (2007). The ideas and strategies of the quality school innovation management. School Administration, 47, 92-112.】
- Keller, K. L.（2008）。策略品牌管理（第三版）（徐世同，譯）。臺北市：華泰。（原著出版於2007年）【Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.; S.-T. Hsu, Trans.). Taipei, Taiwan: Hwa Tai. (Original work published 2007)】
- Alavijeh, M. R. K., Rezaee, M., & Hosseinabadi, V. (2014). Relationship between university brand personality and student behavioral loyalty. KEDI Journal of Educational Policy, 11(2), 143-161.
- Alves, H., & Raposo, M. (2010). The influence of university image on students’ behavior. International Journal of Educational Management, 24(1), 73-85. doi:10.1108/09513541011013060
- Ashbaugh, M. L. (2013). Personal leadership in practice: A critical approach to instructional design innovation work. TechTrends, 57(5), 74-82. doi:10.1007/s11528-013-0694-5
- Balmer, J. M. T., & Greyser, S. A. (2003). Revealing the corporation: Perspectives on identity, image, reputation, corporate branding and corporate level marketing. London, UK: Routledge.
- Bamburg, J. D., & Andrews, R. L. (1991). School goals, principals, and achievement. School Effectiveness and School Improvement, 2(3), 175-191. doi:10.1080/0924345910020302
- Barich, H., & Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32(2), 94-104.
- Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. doi:10.1037/0022-3514.51.6.1173
- Bülbül, T. (2012). Developing a scale for innovation management at schools: A study of validity and reliability. Kuram ve Uygulamada Egitim Bilimleri, 12(1), 168-175.
- Etzel, M. J., Walker, B. J., & Stanton, W. J. (2001). Marketing management. Irwin, CA: McGraw- Hill.
- Folkes, V. S. (1988). Recent attribution research in consumer behavior: A review and new directions. Journal of Consumer Research, 14(4), 548-565. doi:10.1086/209135
- Gawyar, E. T. H., Ehsani, M., & Kozehchian, H. (2014). Measuring service quality of state clubs in Lorestan province using SERVQUAL model. International Journal of Sport Studies, 4(2), 233-237.
- Geroski, P. A. (1994). Market structure, corporate performance and innovative activity. New York, NY: Clarendon Press.
- Grift, W. (1990). Educational leadership and academic achievement in elementary education. School Effectiveness and School Improvement, 1(1), 26-40. doi:10.1080/0924345900010104
- Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Englewood Cliffs, NJ: Prentice-Hall.
- Hall, R., Agarwal, R., & Green, R. (2013). The future of management education in Australia: Challenges and innovations. Education & Training, 55(4/5), 348-369. doi:10.1108/004009113 11326009
- Haner, U. E. (2002). Innovation quality－A conceptual framework. International Journal of Production Economics, 80(1), 31-37. doi:10.1016/S0925-5273(02)00240-2
- Hatcher, L. (1994). A step-by-step approach to using the SAS system for factor analysis and structural equation modeling. New York, NY: SAS Institue.
- Herbig, P., & Milewicz, J. (1993). The relationship of reputation and credibility to brand success. Journal of Consumer Marketing, 10(3), 18-24. doi:10.1108/EUM0000000002601
- Jones, T. O., & Sasser, W. E. (1995). Why satisfied customer defect? Harvard Business Review, 73(6), 88-99.
- Kapferer, J. N. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. New York, NY: Free Press.
- Kheng, L. L., Mahamad, O., Ramayah, T., & Mosahab, R. (2010). The impact of service quality on customer loyalty: A study of banks in Penang, Malaysia. International Journal of Marketing Studies, 2(2), 57-66. doi:10.5539/ijms.v2n2p57
- Kline, R. B. (2005). Principles and practice of structural equation modeling. New York, NY: Guilford.
- Kristensen, K., Martensen, A., & Gronholdt, L. (1999). Measuring the impact of buying behaviour on customer satisfaction. Total Quality Management, 10(4-5), 602-614. doi:10.1080/0954412 997587
- Kuo, Y.-K., & Ye, K.-D. (2009). The causal relationship between service quality, corporate image and adults’ learning satisfaction and loyalty: A study of professional training programmes in a Taiwanese vocational institute. Total Quality Management, 20(7), 749-762. doi:10.1080/ 14783360903037085
- Li, S.-C. (2013). Exploring the relationships among service quality, customer loyalty and word- of-mouth for private higher education in Taiwan. Asia Pacific Management Review, 18(4), 375-389. doi:10.6126/APMR.2013.18.4.02
- Maringe, F., & Gibbs, P. (2009). Marketing higher education: Theory and practice. New York, NY: McGraw Hill.
- Muhammad, I. I. (2012). Perceived value, service quality, corporate image and customer loyalty: Empirical assessment from Pakistan. Serbian Journal of Management, 7(1), 25-36. doi:10. 5937/sjm1201025I
- Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227-236. doi:10.1016/ S0969-6989(00)00029-1
- Palli, J. G., & Mamilla, R. (2012). Students’ opinions of service quality in the field of higher education. Creative Education, 3(4), 430-438. doi:10.4236/ce.2012.34067
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50. doi:10.2307/1251430
- Porter, M. E., & Stern, S. (2001). Innovation: Location matters. Sloan Management Review, 42(4), 28-36.
- Prabha, R. M., & Nundlall, P. (2013). Service quality measurement for secondary school setting. Quality Assurance in Education, 21(4), 387-401. doi:10.1108/QAE-05-2011-0025
- Reynolds, W. H. (1965). The role of consumer in image building. California Management Review, 7(3), 69-76. doi:10.2307/41165634
- Robertson, T. S., & Gatignon, H. (1986). Competitive effects on technology diffusion. Journal of Marketing, 50(3), 1-12. doi:10.2307/1251581
- Rosiek, A. B., & Leksowski, K. (2011). Quality assurance and evaluation of healthcare reform initiatives: Strategy for improving the quality of health care services in public health care units, management model that allows the providing of high quality health care and efficient brand-building. International Journal of Healthcare Delivery Reform Initiatives, 3(3), 42-53. doi:10.4018/jhdri.2011070104
- Seng, E. L. K., & Ling, T. P. (2013). A statistical analysis of education service quality dimensions on business school students’ satisfaction. International Education Studies, 6(8), 136-146. doi:10. 5539/ies.v6n8p136
- Sergiovanni, T. J. (2005). The principalship: A reflective practice perspective. Boston, MA: Allyn & Bacon.
- Shapiro, C. (1983). Premiums for high quality products as returns to reputations. Quarterly Journal of Economics, 98(4), 659-679. doi:10.2307/1881782
- Sultan, P., & Wong, H. Y. (2013). Antecedents and consequences of service quality in a higher education context: A qualitative research approach. Quality Assurance in Education, 21(1), 70-95. doi:10.1108/09684881311293070
- Sung, M., & Yang, S.-U. (2008). Toward the model of university image: The influence of brand personality, external prestige and reputation. Journal of Public Relations Research, 20(4), 357-376. doi:10.1080/10627260802153207
- Takalo, S. K., Sadr Abadi, A. R. N., Vesal, S. M., Mirzaei, A., & Nawaser, K. (2013). Fuzzy failure analysis: A new approach to service quality analysis in higher education institutions. International Education Studies, 6(9), 93-106. doi:10.5539/ies.v6n9p93
- Toper, R. S. (1986). Institutional image: How to define, improve, market it. Washington, DC: Council for Advancement and Support of Education.
- Tripathi, P., & Mukerji, S. (2013). Marketing strategies for higher education institutions: Technological considerations and practices. Hershey, PA: IGI Global. doi:10.4018/978-1- 4666-4014-6
- Vatjanasaregagul, L. (2007). The relationship of service quality, consumer decision factors and brand equity (Order No. 3269304). Retrieved from http://search.proquest.com/docview/3047 16770?accountid=14228
- Voss, C. A. (1992). Measurement of innovation and design performance in service. Design Management Journal, 3(1), 40-46. doi:10.1111/j.1948-7169.1992.tb00586.x
- Walters, C. G. (1978). Consumer behavior: Theory and practice. New York, NY: Richard D. Irwin.
- Yoon, E., Guffey, H. J., & Kijewski, V. (1993). The effects of information and company reputation on intentions to but a business service. Journal of Business Research, 27(3), 215-228. doi:10.1016/0148-2963(93)90027-M
- Zeithaml, V. A. (1981). How consumer evaluation processes differ between goods and services. In J. H. Donnelly & W. R. George (Eds.), Marketing of services (pp. 186-190). Chicago, IL: American Marketing Association.
- Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46. doi:10.2307/1251929
Journal directory listing - Volume 61 (2016) - Journal of Research in Education Sciences【61(4)】December
Directory
Impacts of School Innovation Management on School Selecting Intentions: Service Quality and School Image as Mediators
Author: Hsiang-Hsi Liu (Graduate Institute of International Business, National Taipei University), Yu-Chuan Chen (Graduate Institute of Educational Policy and Administration, National Taiwan Normal University), Hsiao-Hui Cheng (Taoyuan Municipal Wu Han Junior High School)
Vol.&No.：Vol. 61, No. 4
Date：December 2016
Pages：59-88
DOI：10.6209/JORIES.2016.61(4).03
Abstract：
This study tries to explore the mediatory roles of service quality and school image in the relationships between school innovation management and school-selecting intentions for public junior high schools. A survey was conducted to collect data, which were then analyzed using the structural equation model. The empirical results reveal that the school innovation management has a positive effect on service quality and school image, and that both service quality and school image positively affect school-selecting intentions. In addition, service quality has a positive effect on school image. Furthermore, both service quality and school image play effective and positive intermediary roles in the adopted research model. Suggestions are also provided on innovation management in public junior high schools in this study.
Keywords：innovation management, school image, school selecting intentions, service quality