Curriculum Design for the Photography and Design Majors in the College and University Level

Author: Yung-Cheng Hsieh (The Department of Graphic Communication Arts, National Taiwan University of Arts), Cheng-Chia Lee (The Department of Graphic Communication Arts, National Taiwan University of Arts)

Vol.&No.：Vol. 50, No.1
Date：April 2005
Pages：105-129
DOI：10.6210/JNTNULL.2005.50(1).07

Abstract：

The purpose of this study was primarily to construct a professionally viable Photography and Design curriculum for Graphic Communications and related fields, and secondarily to project new directions for a technology-driven Photography and Design of the future. The subject-areas were divided into two parts. The Photography subject-area came from the Chamber of Commerce of Chinese Commercial Photography's member list; the Design subject-domain came from the Photography and Design curricula of domestic universities. This study used a questionnaire survey and randomly selected 900 respondents in total. The findings were:

Photography:

In terms of degree of learning difficulty 11 subjects （subject-areas）, including Introduction to Printing, fell in the "moderate" range and 8 subjects fell in the "difficult" range; in terms of degree of importance of professional competency, 3 subjects fell in the "unimportant" range, 15 in the "moderate" range and only 1 in the "important" range; in terms of degree of future demand, 14 subjects fell in the "remains unchanged" range and 5 in the "increasing" range.

Design:

In terms of degree of learning difficulty, 2 subjects （Photography and Printing Design） fell in the "easy" range, 15 subjects in the "moderate" range and 7 subjects in the "difficult" range; in terms of degree of importance of professional competency, 2 subjects fell in the "unimportant" range and 22 in the "moderate" range; in terms of degree of future demand, 19 subjects fell in the "remains unchanged" range and 5 in the "increasing" range.

Keywords：Photography, Design, Graphic Communications, Curriculum Design, Technology of the Future

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